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Mast General Store

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John & Faye Cooper purchased the store in 1979 and set out on a journey of discovery. They moved their young family into the top two floors of the store and began the work of preparing to open. There were many questions, but the two most important were 1. What do we need to fit in with our community? And 2. What would an old general store carry that is still useful to our neighbors? That's where they started.

Mast Store Family

"WHERE SHOULD I SEND YOU TO KNOW THE SOUL OF THE SOUTH? I THINK I'LL SEND YOU TO MAST GENERAL STORE."

CHARLES KURALT

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  • December 11, 2025 6 minute READ
    Santa opens a letter from a child

    Mast Holiday Memories

    What is it about Christmas that stirs our memories? Certainly, memories overflow when we gather with those we love, especially as we remember those who are no longer with us. Perhaps the annual rituals of the season, like venturing to the mountains to choose a live Christmas tree or searching through a shoebox filled with heirloom ornaments that have adorned your family’s trees for generations, conjure tales from long ago. It’s likely, too, that our holiday memories include exceptional moments, like taking your child to visit Santa for the first time or watching snowflakes paint a picturesque scene on a rare, white Christmas. ...read more

    tags-icon At Home | Customer Stories | Mast Family Favorites

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  • December 3, 2025 14 minute READ
    Stocking Stuffers for everyone on your list

    Stuff for Stockings

    In these modern times, there aren’t as many reasons to hang our stockings “by the chimney with care.” That is until Christmastime arrives, and then we all want the biggest, grandest stocking we can find to be filled by Santa on Christmas Eve. How did that even become a thing? And what are some ideas for stocking stuffers? We’re glad you asked. ...read more

    tags-icon Inspiration | Mast Family Favorites

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  • November 28, 2025 4 minute READ
    Jack finds a way to feed not only his family, but the whole village by chopping down the bean tree.

    Christmas Magic Takes Many Forms

    Jack Tales are one of Appalachia’s most beloved storytelling traditions. The oral folklore series recounts the antics of Jack, a clever young boy, who finds himself in countless predicaments. 
      ...read more

    tags-icon Adventure | Inspiration | Local Flavor

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